If you want your websites to compete with the big dogs in search engines then you need to know what you’re doing when it comes to your on-page SEO, however there are also things you can do to improve your off-page SEO at the same time. Internet businesses have quickly become obsessed with SEO in recent years, it stands for Search Engine Optimization and is what affects your result rankings in search engines. You can choose to pay for companies to improve your SEO for you if you have the money, or if you are on a budget you can actually do it all yourself. The best route to take if your company has the money is to get it done professionally, especially if you have spent vast amounts of money on a professional looking site, you don’t want it going to waste or spend a lot of time learning the ins and outs of SEO yourself.
This isn’t to say that somebody with fewer resources can not improve the off-page SEO of their sites themselves. The first thing you need to look out for when trying to deal with your off-page SEO is how many backlinks you can produce that are of a decent quality. It is in your best interest to give the following techniques a shot in order to widen your knowledge of SEO while boosting the amount of traffic that finds its way to your site.
One – Comment On Blogs
No doubt you know about the huge popularity of blogs, blogs are everywhere covering numerous topics and are the perfect place to share your knowledge and get into discussions about a vast amount of things. Off-page SEO can be done by taking advantage of relevant blogs, make sure your URL is saved in your message box and you leave a comment that has some relevance to it. This is a great way to create backlinks while getting your site known by bloggers who are interested in whatever it is your site is for, as long as you stick to highly relevant blogs you are sure to boost your targeted traffic.
Two – Articles
Writing articles and submitting them to article directories is a great way to go about off-page SEO, make sure the articles are of good quality, interesting and relevant to your target market. This way you will be providing the readers with information they are interested in, while providing you with good backlinks. Do not simply write one article, the secret to article marketing is to keep writing them even if you don’t feel like it, this way you keep the traffic coming and it builds momentum.
Three – Using Forums
If you visit forums that are relevant to your business or website you can increase awareness among relevant people, leave comments that add to discussions and include your URL within them. Do not simply leave one comment and never return, you need to become well known on such forums and improve the chances of search engines taking note, so make sure you leave at least 5 comments a week on any given forum. Follow these three techniques and you will see a boost to your traffic in no time, you will also find your Google ranking climb nicely.