Tips For Improving On Page SEO

It is important to get on page SEO right if you want to achieve high search engine rankings with the minimum of work. Although on page SEO will not in itself guarantee a high ranking it will leverage the backlinks you are able to generate. Simply, this is because a link to a page with good on page SEO is worth more than the same link to a page with poor on page SEO.

Here are a few tips to help ensure your on page SEO is benefiting your site:

Keywords: If you are serious about getting a high ranking and hence free traffic you will take time to properly research your keywords before you do anything else. Having completed your research you should choose a primary keyword for the site and a series of others which you can build pages around. You can have more than one keyword per page but until you have some experience you will get best results by sticking to one.

Domain Name: Register a domain name which includes the primary keyword, as near the beginning as possible e.g. yourdomainnow.com. If necessary it can include hyphens (no more than two) as this will not affect your on page SEO although it can make it difficult for people to type in. It is best to get a.com,.org or.net.

URLs: For each page the URL should contain the keyword at the beginning.

Standard Pages: Your site should have the following pages:

* About Us
* Contact Us
* Privacy Policy
* DMCA Policy
* Anti-Spam Policy
* Terms of Use.

There should be a link to these from every page on the site (in the header or footer).

Content: As well as making sure you have good content for your visitors you also need to ensure your on page SEO is good and will tell the search engines that your page is highly relevant to your keyword. Good practices include:

* Keyword in Title
* Keyword in Headings
* Keyword used in first sentence and throughout content but keyword density should not be too high as to appear unnatural.
* Keyword used in graphic Alt text.
* Internal Linking
* External Linking to reputable authority sites.

It is good practice to run through a checklist after you create a page to make sure your on page SEO is good. This is a bit of a chore but it is worthwhile.

On Page SEO Tips And Tricks For Higher Rankings

Google has made quite a number of updates to its crawling algorithm over the past few years. This is why it’s so important to always ensure your website and all your web pages comply with the latest updates like Hummingbird, Panda, and Penguin. The on page SEO tips and tricks I’m sharing here will all help you to stay away from an update attack, and will help you to keep your rankings steady.

1. Optimize the speed of your website

The very first thing that you should do when performing on page SEO on your website is to optimize the speed of your website. If your website takes too long to load, it will affect your website’s search engine ranking in a negative way.

Start by checking the current speed of your website, and comparing your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up the loading time of your website.

If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minify them. This can reduce their size, which in return will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website, and can affect the loading time of a website by a couple of seconds. Compressing your images will allow your website to load faster.

Websites based on a CMS system like WordPress is also quite easy to speed up. Simply install a cache plugin that will serve your website as static files. This will help you to increase the speed of your website, and decrease the loading time.

2. Include meta tags on your website

Even though meta tags are considered to be depreciated by some, it is still useful to use them on your web pages. The most important meta tag would be the title tag of your website – this is the text that shows up at the top of the browser bar when your website is accessed.

You should also include meta tags for keywords and a description on each of your web pages. This will give search engines an idea of what keywords you are targeted, and will allow Google and other search engines to display a relevant description for your website in search results.

3. Use tags on your web pages

When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS such as WordPress, you should always ensure you use the right tags on your web pages.

By using the right tags, search engines like Google will be able to index your pages easier, and your rankings can also increase. This is a big plus for on page SEO.

Start by using header tags where appropriate. Header tags include h1, which is the header 1 tag. This tag is used for main titles. Thereafter you need to use h2, h3, etc on your sub-header tags. This also helps you to break up content into different parts.

Images should also contain appropriate tags, such as title and alt. This will also allow your images to be indexed by search engines based on certain keywords.

4. Keyword-optimize your content

To rank in search engines, you have to target keywords. Think of keywords as search phrases – terms people will enter into search engines to find results.

Before publishing or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose a keyword that will best suit your content. Be sure the keyword doesn’t have too much competition, and make sure there’s a large enough search volume for the keyword you choose.

Choosing long-tail keywords for some of your content pages is also a good idea.

You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the ending / conclusion paragraph.

On Page SEO Factors

To get a high search engine ranking for your site you need to ensure that you consider all the key on page SEO factors and try to make them as search engine friendly as possible. Whilst good on page SEO does not automatically result in a high ranking it does help facilitate this.

The important on page SEO factors to bear in mind are:

The domain name

Choice of domain name is one of the vital on page SEO factors. In an ideal world you would simply use a keyword but you would be very lucky if this were to be available. In practice the best option it is best to use the keyword at the beginning with something following to make it unique e.g. keyword???.com. Using a hyphen is OK for SEO purposes.

How the site is constructed

Remember that the search engines can’t read Flash content or graphics so these can be a hindrance for SEO purposes. Use text as far as possible.

To help the search engines find and index your content ensure you have a sitemap.

The choice of Keywords

Choice of keywords is the most critical of on page SEO factors (in fact for your SEO overall) as the wrong keywords may mean that, in practice, you will not be able to get a good ranking.

Each page should be optimised for a keyword and all the keywords (which means the site as a whole) should be in the same niche.

The URL of each page

Another of the important on page SEO factors is the URL of each page which should contain the keyword of that page. Ideally this would be sitekeyword.com/pagekeyword. WordPress users should ensure that the Permalinks are set to “postname” (to put the title in the URL) and install a plugin which will automatically shorten the URL by removing common words.

Title Tags

The page title should include the keyword and, wherever possible, this should be at the beginning.

Header Tags

The aim should be to include the keyword in h1 – h3 and others if possible. The headings can be distributed throughout the content.

How the keywords are positioned

Positioning the keywords correctly is another of the important on page SEO factors which takes practice. The keyword should be in the first sentence and the last sentence and throughout the content. Instances of the keyword can be made larger or made bold or italicised.

Keyword Density

This is total number of words divided by the number of uses of the keyword. This should be approximately 2%. The idea is for the search engines to be clear that the content is relevant to the keyword but not to suspect that you are just repeating the keyword to manipulate them. Keyword density is one of the on page SEO factors that can be done badly with a negative result.

Use of Graphics

Search engines do read the Alt tag of graphics and this can be one of the more effective on page SEO factors. You should have a graphic with the keyword as the alt text, on every page.

Internal and external Links

Internal links with the keyword as anchor text should be used throughout the site. You should also have external links to relevant sites. If you are using WordPress you can use a plugin to create the links automatically. It is important to remember that external linking is another of the on page SEO factors with the potential for negative consequences. Make sure that your external links are to reputable sites only.

Why On Page SEO Is Vital To Your Success

It is easy to overlook proper on page SEO and move onto link building (off page SEO) too soon. This is a big mistake that many people make which makes the task of achieving a high search engine ranking much more difficult.

Earlier this year I saw some figures which showed the factors that Google take into account when deciding where to rank a page. I do not know if these were accurate (and they are now out of date) but let’s assume they were in the right sort of ballpark. These showed the weightings as:

Backlinks 65% – Taking into account the number of links, the authority of the page the link is from and the anchor text used.

Other Factors 20% – Including traffic volumes, domain age and speed of loading.

On Page SEO 15% – The keywords relevant to the page.

You might conclude from this that on page SEO is not important but this is not the case. It is useful to think of on page SEO as you telling Google what your page is about. Having noted that Google looks to see what other people think your page is about and how popular it is. They give more weight to what other people say than what you say about yourself.

The problem is that if you say nothing or send out a confusing message you are going to need vastly more other people saying your page is good before you get a good ranking.

To see an interesting example enter the keyword – click here – into Google.com. You will see that most of the top pages listed are download pages from the likes of Adobe, Apple and Microsoft. These sites have done no on page SEO for this term and do not have the words “click here” on the page but they do have vast numbers of backlinks.

However, the interesting thing is that the number two site is an advertising agency called Click Here. Their page listed has a Page Rank of 5 with 390 backlinks and it is listed ahead of Apple Quicktime download which is Page Rank 9 with over 1 million backlinks. We have to conclude from this that they did some on page SEO and said they were about “click here” whereas Apple didn’t.

So you need to send a strong and clear message as to the keyword(s) to which your page is relevant. This on page SEO is not the most exciting task but it is well worth doing properly and there are tools to help.

 

Get Noticed With Off Page SEO

Anyone who wants to make money on the internet needs to spend at least a portion of their time getting noticed by search engines in order to be successful. It doesn’t happen all at once and whatever efforts do work might not stick forever so SEO both on page and off page need to be something you work at on a regular basis.

How do you get your site noticed?

To get your website noticed, you need several things including: traffic, links, Google page rank, great content and good page structure. You also need to keep updated on a regular basis regarding what search engines are looking for to keep ranking your site well. Methods that you use today may bring you results but you need to continually work at your search engine optimization as well. Optimizing for large search engines like Google can help you get traffic from the smaller search engines as well.

Whether you’re paying to have targeted traffic arrive on your site or want organic search engine results that bring you to page 1 of results for your targeted key words and phrases, self-education and continuous site tweaking and improvements are necessary both on the website as well as off-page optimization as well.

Traffic

There are a lot of ways to obtain traffic to your website. You can get traffic via paid means and via organic means as well. Both types of traffic can be profitable and help your website be more successful. Traffic can come to you via search engines and via links that exist on websites that point to your pages. Carefully analyzing your traffic can help you make the most of it.

Links

Links pointing to and from your site can count for a lot online. Search engines view the links on your site to see where they go and they view the links that point to your site as a vote for your site in terms of relevancy and popularity. If you get links pointing to your site from high ranking and respected websites that are popular, this can do a lot for the attention levels you can get in the search engines. Beyond that, when you choose to rank on pages that get a considerable amount of traffic, you can also receive foot traffic from people who see your site’s link on a popular site. Not all links are created equally. It’s important to realize that although quantity of off page links is important, high quality links are even more valuable.

Content

Great content on your website can do a lot for your success. By choosing high ranking keywords and working on your on-page SEO as well as your off-page SEO links, you can definitely obtain more traffic that converts into customers. Carefully craft your content to provide value to your potential customers and this coupled with your SEO efforts can pay off big time for you.

Page Structure

The structure of all your web pages is important. People and the search engines need to both be able to navigate easily throughout the page so that search engines know how to rank the site and individual pages and so that people who visit your site are guided through a sales process that results in their taking the action you want them to take (such as buying, subscribing, clicking links), etc.

Education

Learn all you can about search engine optimization and continually work to improve your traffic levels with on-page and off-page search engine optimization and your online pursuits will have a great chance at proving successful for you.

 

Off Page SEO – What You Need to Know

When it comes to the provision of Off page SEO service, many people are generally apprehensive regarding what they need to do in order to get their website to attract the maximum amount of web traffic. Almost everybody will say that Off page services are a lot more viable compared to on page, mainly because Off page SEO services are able to provide a certain number of benefits, which really make your website a lot more visible and increase the overall amount of traffic to your page. Therefore, if you are interested in really increasing the overall web traffic that you get to your page, using a combination of both SEO services is an absolute requirement.

Basically, any optimization service that does not directly involve any changes being made to your page are regarded as Off page SEO services. Now, these can be numerous such as article writing and submissions, link building, etc. These are two of the most popular services that are currently available in the market, mainly because their economic benefits are very high.

SEO services are mainly targeted towards attracting traffic to your page. For instance, if you are placing solo ads on various other websites that link directly to your page, you are primarily trying out an off page SEO technique. The good thing about such SEO services is that they bring your website in to the eyes of the viewer. Until and unless the viewer is able to realize that your website actually ‘exists’, it is unlikely that he/ she will want to visit it and view it. Therefore, on page optimization holds little to no value until and unless people are able to actually see your website, and in order to bring awareness about your website to the random internet user, you will need to make use of on page optimization techniques.

Various SEO services are now being provided by companies, especially since mobile and social media marketing have taken the stage. For instance, if you are interested in making your website more famous on social networks, you will need to create a Facebook Page or a Twitter profile and then link it with your account. Similarly, if you are looking to improve your website’s presence on the browsers used in smart phones, you can do that too.

The most important thing that you need to know is that without proper Off page SEO services, your website will not be able to thrive at all in a burgeoning market.

Improving Your Off-Page SEO

If you want your websites to compete with the big dogs in search engines then you need to know what you’re doing when it comes to your on-page SEO, however there are also things you can do to improve your off-page SEO at the same time. Internet businesses have quickly become obsessed with SEO in recent years, it stands for Search Engine Optimization and is what affects your result rankings in search engines. You can choose to pay for companies to improve your SEO for you if you have the money, or if you are on a budget you can actually do it all yourself. The best route to take if your company has the money is to get it done professionally, especially if you have spent vast amounts of money on a professional looking site, you don’t want it going to waste or spend a lot of time learning the ins and outs of SEO yourself.

This isn’t to say that somebody with fewer resources can not improve the off-page SEO of their sites themselves. The first thing you need to look out for when trying to deal with your off-page SEO is how many backlinks you can produce that are of a decent quality. It is in your best interest to give the following techniques a shot in order to widen your knowledge of SEO while boosting the amount of traffic that finds its way to your site.

One – Comment On Blogs

No doubt you know about the huge popularity of blogs, blogs are everywhere covering numerous topics and are the perfect place to share your knowledge and get into discussions about a vast amount of things. Off-page SEO can be done by taking advantage of relevant blogs, make sure your URL is saved in your message box and you leave a comment that has some relevance to it. This is a great way to create backlinks while getting your site known by bloggers who are interested in whatever it is your site is for, as long as you stick to highly relevant blogs you are sure to boost your targeted traffic.

Two – Articles

Writing articles and submitting them to article directories is a great way to go about off-page SEO, make sure the articles are of good quality, interesting and relevant to your target market. This way you will be providing the readers with information they are interested in, while providing you with good backlinks. Do not simply write one article, the secret to article marketing is to keep writing them even if you don’t feel like it, this way you keep the traffic coming and it builds momentum.

Three – Using Forums

If you visit forums that are relevant to your business or website you can increase awareness among relevant people, leave comments that add to discussions and include your URL within them. Do not simply leave one comment and never return, you need to become well known on such forums and improve the chances of search engines taking note, so make sure you leave at least 5 comments a week on any given forum. Follow these three techniques and you will see a boost to your traffic in no time, you will also find your Google ranking climb nicely.