Off-page SEO is a set of techniques that drives traffic to your site and increases your Page Rank (PR). The purpose of off-page SEO is to complement your on-page SEO efforts with Google Juice. Links, likes, shares, pins, wins, leans, twins, blings and whatever else is out there all play a role to your off-page SEO efforts. Below you will find techniques that can help get your off-page SEO started, refine your current efforts, or just give you some ideas. I will rate these techniques using something I just came up with: the GJS (Google Juice Scale).
Off-page SEO Techniques (by my Google Juice Scale)
Blogging is the best way to create brand awareness and to bring visitors to your site. Not all blogs are created equal and you may have to spend a bit of time to make sure that your content is of quality. Quality brings readers back. “Write it and they will read!” Having a blog is great because you can get your ideas “out there” and the same time, make a name for your brand! A blog’s best friend, besides readers, is Social Media.
Some of the most popular are Facebook, LinkedIn, Twitter, Google+, MySpace (just kidding), you may also look for non-well known, like CafeMom (which receives ~1M visitors/month). There is a flavor for everyone and there is a target for every brand. Any page that has some kind of networking abilities is a page that can increase your brand awareness and potentially increase your PR.
Blog and Forum Marketing
Reading other blogs of interest and participating in forums is a great practice. Find something aligned with your industry and start reading and commenting. Bloggers find it encouraging when there are other experts in the industry dropping a note on their posts. So how is it that you can benefit from this? On every blog and forum where you can register, you get a profile. In most cases, this profile will have a place to add a website. In forums, you can add a website and other branding to your forum signature. Potentially, every answer and every comment can turn into a link!
Online directories have existed since the availability of the Internet. They are a little passe (as my wife would say), however, I find they still have real value. To maximize your exposure and the effectiveness of your listing, try a niche directory related to your industry.
Photo sharing can be a fun way to create brand awareness. If you are in design or another visually demanding industry, you know what I mean. Flickr, Picasa, Photo Bucket, Pitch-a-Pic, Snap-a-Shot, etc. are great sites to share your pictures and get links going. Do not check the last two; I made those up.
As mentioned earlier, blogging is one of the best ways to generate off page SEO, but it takes time to generate a following. Suppose you need to get some traction right away. Thankfully, there are some nice websites out there that already have a nice PR score, (some 6 and upwards) that allow you to submit your own editorial content. Ezine is a website that will give you a good start, and you may want to stick with it as a long term off-page SEO technique. These techniques will keep you busy for a while and will yield positive results, although some faster than others. Keep in mind that an effective off-page SEO strategy contains a combination of techniques.